By: Dean
With all due respect, its unfair to compare the results of a contest campaign against a non-contest campaign. Having performed these in the past I know that any campaign where there are prizes will...
View ArticleBy: Jim Tobin
Dean, I beg to differ. While total traffic for a contest may be expected to outperform total traffic for an ad buy, the quality of that traffic and reaching the goal pages (completely unrelated to the...
View ArticleBy: Dean
I’d put the $100,000 into optimizing my pages (SEO) and AdWords but that’s a whole different argument ;)
View ArticleBy: Lucas
I would be interested to see what type of demographic the campaigns were trying to reach. The thought being that a younger demographic would post better results around a social campaign but an older...
View ArticleBy: Edward Yaw
HI Jim, This is really good information to have thank you for sharing it. we all know how social media is exploding all over the place for every kind of business under the sun. But to have it broken...
View ArticleBy: Jim Tobin
The demo was roughly 35-54 with female skew, so not overly “young” in terms of big social bias.
View ArticleBy: Harald Heukers
Which kind of social media did they use? Did they use Twitter links or did they ran a Lead campaign in Facebook for example? In other words, the comparison is a little biased because you compare a...
View ArticleBy: Anonymous
A really interesting, insightful article. Thanks! Following from Malia’s response below, I agree. Did you run these tests simultaneously also? The reason I ask is that, by doing these tests at...
View ArticleBy: Jim Tobin
The demo was roughly 35-54 with female skew, so not overly “young” in terms of big social bias.
View ArticleBy: Jim Tobin
The demo was roughly 35-54 with female skew, so not overly “young” in terms of big social bias.
View ArticleBy: Harald Heukers
Which kind of social media did they use? Did they use Twitter links or did they ran a Lead campaign in Facebook for example? In other words, the comparison is a little biased because you compare a...
View ArticleBy: Harald Heukers
Which kind of social media did they use? Did they use Twitter links or did they ran a Lead campaign in Facebook for example? In other words, the comparison is a little biased because you compare a...
View ArticleBy: Rob W
Was the “offer” the same in the social versus the banner ad campaign? The social campaigns promoted a contest and then a sweepstake i.e. provided a clear incentive for the user to participate. Did the...
View ArticleBy: Malia
Thank you for sharing this data. Does Ignite have examples in which testing for social vs display is done simultaneously? I’d just prefer to eliminate that timing variable before using the data in...
View ArticleBy: Market_Forces
A really interesting, insightful article. Thanks! Following from Malia’s response below, I agree. Did you run these tests simultaneously also? The reason I ask is that, by doing these tests at...
View ArticleBy: Anonymous
A really interesting, insightful article. Thanks! Following from Malia’s response below, I agree. Did you run these tests simultaneously also? The reason I ask is that, by doing these tests at...
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